Author: Philip

Creating a blog that operates within a big popular niche is a great way to ensure you have a high potential to make money and that you can keep growing without running out of content or new visitors.
But this is only one way to approach blogging and it’s actually quite difficult. Instead then, you might want to consider making content aimed at a small niche – and as we will see, there are lots of ways that this can lead to rapid success and lots of money!

Examples of ‘Small Niches’

An example of a small niche is anything that is very specialist or that doesn’t have a broad appeal. This might mean creating a fan site for example that focusses on a ‘cult’ film. Alternatively it might mean looking at a fringe activity or a lesser-known hobby. Either way, you now have a small dedicated audience to create content for but you won’t have as much option to grow.

Benefits of Small Niches

The great thing about a small niche is that you can very quickly become an authority on your subject. Let’s say you create a website on cryptozoology (unproven animal sightings). This is a topic small enough that those who are very passionate will be actively seeking out more content. If you come along and promise to deliver X amount of content every week, then those people will be likely to subscribe as soon as they hear of you. This runs contrary to niches like fitness where people are more inclined to think ‘not another fitness site!’.
What’s more, smaller niches give you direct access to that audience, especially if there’s a strong community.

Growing Your Audience

To overcome the potential limitations of a small niche there are also more things you can do. One is to try and introduce your niche to more people. For instance, you might find that your articles on cryptozoology are sometimes interesting to those who are fans of regular zoology. Likewise, it might be interesting to people who like ghosts and the supernatural in general.
You can even try and grow the interest in your niche and spearhead a fad or trend. This way your site becomes not just a resource but also an ambassador for your passion and movement!
And if you’re really savvy, you can pick a small niche that is already on the way up. How about virtual reality for instance?

Aspects of digital marketing can be compared with other money making strategies – Specifically including investing in stocks and shares.
You see, in many ways, choosing a keyword or a niche is a little like investing in stocks and shares. While many people won’t approach it this way. Instead they focus on making money from the big and ‘steady’ niches. The big money tends to come from taking risks on lesser known niches – just like the stock market.
Just as you can make a huge profit from betting on the right horse when trading. You can do the same with digital marketing by choosing a niche or subject matter that is currently quite small but also on the way ‘up’.

Examples of Niches That Exploded

What do we mean when we say a niche that’s going up? Basically we mean any topic that is currently not that competitive but, that is heading towards world domination.
So an example of this might be CrossFit. Not so long ago, this was an unheard of activity that no one had much interest in. Now it’s the biggest trend in fitness by far and has a huge number of passionate fans. Websites that took a risk by focussing on CrossFit will right now being reaping the rewards big time. The same goes for writers who focussed on the Paleo diet. You could say the same for those who took a bet on the Surface Pro line of hardware!
What niches might come to explode in future? It’s never possible to say for sure but, things like Virtual Reality are likely to be big news going forward. While the next fitness trend could well be ‘competitive fitness’.

How to Get it Right

Getting this right is part art, part science. You can never be 100% sure that a niche will take off. There’s nothing wrong with having multiple sites in different niches to ‘spread your bets’ (Similar to creating a portfolio).
Why not try to influence the next ‘big thing’ by making amazing content and generating buzz around it? Take something you truly love, then use your site to attract more people to that niche!